Social media is constantly changing, so whether you’re an expert in the field or a novice, you want to make sure you stay on top of current trends. One great way to do this is to follow some specific “social media marketing influencers”, aka people who publicly share specific knowledge they have about social media marketing so that others can improve their skills. That’s why we’ve put together this list of 6 social media marketing influencers you absolutely should be following in order to gain valuable insight into the world of social marketing.
Larry Kim is the CEO of Mobile Monkey, an AI chatbot marketing company through Facebook Messenger, as well as the founder of WordStream, the search marketing company. He frequently writes for Inc.com and shares everything from social media marketing stats to general tips on how to start a business and how to be a successful business owner. He even throws a joke in occasionally! You can find him on Facebook, LinkedIn and Twitter (@LarryKim).
Neil Patel co-founded Kissmetrics, a customer engagement automation platform, as well as Crazy Egg, a website analytic program that helps users analyze their sites to determine what’s working for them and what isn’t. You can find him all over social media, including Facebook, LinkedIn, Twitter (@neilpatel), and Youtube, as well as on his blog, Quick Sprout. He’s an expert on everything from search engine optimization to content marketing strategy, and you’re bound to pick up more than a few helpful tips if you give him a follow.
Casey Neistat is a YouTube personality and founder of 368, a website that’s currently still in progress but that is designed to be a space where people can come together and collaborate on creative projects. He’s based out of New York City and is famous for his YouTube vlogs as well as the creative advertising campaigns he’s put together for big name companies like Mercedes Benz and Nike. Almost everything he does is over-the-top, but it works! Check him out on YouTube and he’s guaranteed to inspire your creative side. You can also find Casey on Facebook, Instagram, and Twitter (@CaseyNeistat).
Jeff Bullas owns his own website, JeffBullas.com, where he blogs about many different aspects of internet marketing. Forbes named him the world’s top social marketing talent, and for good reason. His blog is broken up into categories such as blogging, social media, content marketing, SEO and more, and he offers expert advice on all these topics. He even has a free e-book available for download called “8 key steps to blogging mastery”. Check out his website and you’ll for sure pick up a tip or two. Jeff is also active on LinkedIn and Twitter (@jeffbullas).
Mari Smith’s speciality is Facebook marketing. She’s an expert on using Facebook’s paid advertising services to grow your business. She’s been nominated for a Shorty Award for social media, and she’s written an extensive number of books on marketing (not all are focused on Facebook). She’s a sought-after keynote speaker, but you don’t have to pay to hear her advice; just give her a follow on Twitter (@MariSmith), YouTube, or of course Facebook and learn all her best kept secrets! She has a wealth of social marketing knowledge that she’s not afraid to share. If Facebook marketing is also your niche, be sure to check out this article by No Risk SEO.
Rand Fishkin is the founder and former CEO of Moz, an extensive SEO tool, so it’s safe to say he knows a thing or two about online marketing. If you’re looking to improve your rankings but don’t know where to start, or have tried some options and are at a dead end, definitely turn to Fishkin for some fresh ideas. He has his own blog called Sparktoro.com that focuses on influencer and audience intelligence, he’s on LinkedIn and Twitter (@randfish), and even though he doesn’t technically work for Moz anymore, he still contributes to Whiteboard Friday where you can absolutely learn a thing or two about SEO and more.
These are 6 of our favorite marketing influencers, but there are countless more out there who can teach you everything you need to know about online marketing and growing your brand. Who do you think we should add to this list? Comment in the section below!
Still hungry for more social media marketing tips? Check out this article by No Risk SEO!