Our team was tasked with a PPC Management for a pest control business. This client came to us after having a poor experience with another internet marketing company and seeing no results after 6 months (even for PPC!). His conversions quickly skyrocketed during the first month of his campaign. The campaign was initially setup very poorly, neglecting quality score, descriptive call to actions, etc.
After a thorough setup on a granular level, the campaign was good to go after one week of setup. The results speak for themselves. Our client is extremely satisfied at the current lead volume via phone calls and form submissions, of which, all are tracked.
There is no guessing in his mind that his campaign is doing its job, and continues to be optimized to bring his cost per lead down and volume up. Needless to say, he is satisfied with his decision to allow our team to conduct PPC management for his pest control business.